From free to fully represented
Commission negotiated at listing
Texas real estate · Now live in Lubbock, TX
AltPROP is the platform for Texas real estate. PROP Realty is your licensed Texas broker. List FSBO at no cost, add only the help you want, and close with a real licensed Texas brokerage — starting in Lubbock, TX, expanding statewide.
Live across the Texas MLS
Thinking of selling?
Get a free comparative market analysis from a real PROP Realty broker — based on actual comparable sales in your area, not an algorithm guessing from a screen. No cost, no obligation.
Most real-estate portals route you to whichever agent paid for placement that week. AltPROP is the opposite. PROP Realty (Property Resource and Optimization Partner) is the broker on showings, offers, and at the closing table when you choose representation.
If we cannot say it across a kitchen table in Lubbock, it does not go on this site.
Lubbock neighborhoods we know best
We've walked hundreds of homes in Lubbock so you can walk into the right one. PROP Realty is a licensed Texas brokerage — not a portal that sells your inquiry to the highest bidder. Every offer, showing, and closing has a real broker behind it.
When you list free, we sign a real co-marketing agreement. We only get paid if your home actually sells. Same team, same goal — from listing day to closing table.
AltPROP is not a portal that routes your inquiry to whichever agent paid for visibility. PROP Realty is your broker — one relationship, one team, one point of contact from first showing to closing table.
Kitchen-table standard
Real broker license, real co-marketing agreement, clear compensation before anyone signs. No call-center, no referral mill. Backed by 16+ years serving Lubbock families.
List FSBO free on AltPROP, add tools when you need them, or request full broker representation.
How AltPROP works
Every service is available from the app at any time — start free, add support on demand, or go straight to full representation. Your choice, in any order.
Sign a co-marketing agreement, then publish your FSBO listing on the AltPROP platform. Buyer inquiries route to you — you only need one of them to close. No listing fee, no surprise bills.
AI tools, professional photography, MLS syndication, transaction coordination, or full PROP-Assist — available as needed, flat-rate, no bundles required.
A licensed Texas broker handles everything — pricing strategy, showings, offers, negotiation, and close. Start here directly or upgrade at any point.
From free to fully represented
Commission negotiated at listing
Sellers
Start free and add only what you need — or hand the whole thing to PROP Realty for full-service representation. Active buyer-brokerage agreement gets 25% off any paid tier (because you're also buying your next home through us).
List your home for free on the AltPROP platform under a signed co-marketing agreement. Buyer inquiries route directly to you.
Save $24.75/mo with active BBA
Free FSBO plus AI tooling and API access — includes 500 credits/mo, buy more anytime.
Save $124.75 with active BBA
Licensed brokerage coordination and transaction support for your listing. AI/API bundled while listing is active.
Save $224.75 with active BBA
Everything in PROP-Assist plus MLS syndication and full commission acknowledgement.
Full Representation by PROP Realty
PROP Realty handles everything — pricing strategy, showings, offers, negotiation, and close. Fully represented by a licensed Texas broker. No FSBO coordination required on your end.
Commission is negotiated at listing time. The 25% seller BBA discount applies to the agreed rate when you are also purchasing your next home with PROP Realty. Commission is separate from the flat-fee tiers above and is not eligible for stacking with listing package pricing.
Free CMA included. No obligation.
HomeMatch is the buyer side of AltPROP. Invite your partner, family, or roommates — each person swipes on real listings privately, and the app surfaces only the homes everyone agreed on. Then book a single showing through PROP Realty.
Partner, roommates, family, your agent. Whoever has a vote, in one workspace.
Like or pass. Each swipe is private until your group reacts to the same home.
When everyone in the group likes the same listing, it surfaces as a match.
Book showings that work for the whole group at once — through PROP Realty.
Example card
Lubbock, TX
Group reactions appear when 2+ members swipe.
Explore Lubbock
Lubbock neighborhoods
Built for Texas
AltPROP is a Texas real estate platform. We proved the model in Lubbock and are rolling out market by market — serviced by PROP Realty, your licensed Texas broker.
Lubbock, TX
Live nowAmarillo, TX
Coming soonMidland–Odessa, TX
Coming soonAbilene, TX
Coming soonDallas–Fort Worth, TX
Coming soonAustin, TX
Coming soonHouston, TX
Coming soonSan Antonio, TX
Coming soonEl Paso, TX
Coming soonLive across the Texas MLS
Client reviews
“Landon is simply outstanding! From the very first home we toured, he made the process effortless — never pressuring us, but instead attentively noting our preferences and dislikes. His keen eye for detail helped us recognize key features and potential concerns, ensuring we made informed decisions.”
“Stephanie was absolutely amazing to work with! From the very beginning, she was supportive, attentive, and truly committed to helping us find our dream home. She consistently kept in touch and responded quickly to all of our questions.”
“We could not have found a more perfect fit for us. Stephanie is wonderful! She always responded quickly and she went above and beyond for us. Even after we closed on our new house I can still reach out to her if I have any questions.”
“Landon was very involved with the whole journey of purchasing our home! He was very responsive and knowledgeable throughout the whole experience. He was there every step of the way and helped us with whatever questions we had no matter the time of day!”
“Stephanie was amazing to work with! She made this home searching process so much fun and we felt absolutely ZERO stress! She asked us what we wanted in our first home and got the important little details down to the T.”
“Landon was extremely responsive to our calls and texts. He is very knowledgeable about the home buying process, financing, construction, remodeling, and utilities. He is an expert at dealing with difficult situations and remaining professional. Even after we closed, he remained available.”
Talk to a real broker
Text is the fastest way to reach us. Call if you prefer to talk right now. Or complete the form and a real PROP Realty broker will follow up — no call-center, no auto-spam.
Text us — fastest response
(806) 615-2050
Or call directly
(806) 615-2050